Job Description
Job Description Shared Services: Digital Experience- (Full-Time, Day Shift) -
Job Summary: The Digital Marketing Specialist helps optimize and support digital strategy by collecting, measuring and interpreting data from digital sources. Provides actionable insights to team members to plan, optimize, implement and analyze digital performance, marketing, and UX efforts. Performs market research, system configurations, and documentation. Supports the configuration and ongoing optimization of digital platform measurement tools to ensure data accuracy, consistency, and compliance. Collaborates with internal teams and external vendors to support digital marketing technologies and reporting needs. Performs other duties as needed.
Education and Experience: Bachelor's Degree in Business, Marketing, Information Systems, Communications or related field required. Minimum two years of experience focused on digital marketing campaigns required.
Knowledge and Skills: Knowledge of digital analytics, reporting and marketing platforms. Understanding of web analytics tools, tag management systems, business listing tools, digital advertising data, and Customer Relationship Management (CRM) systems. Strong analytical skills and ability to interpret data, identify trends, and provide actionable recommendations to support marketing, UX, and optimization efforts. Understanding of current search optimization and emerging search experiences (e.g. AI-assisted and conversational search). Familiarity with configuring, validating, and maintaining data tracking implementations; understanding of data quality, consistency, and privacy/compliance considerations in digital analytics. Familiarity with supporting or coordinating with third-party marketing and analytics vendors. Takes initiative to self-teach new digital marketing technologies and strategies and stay current with evolving tools, trends, and best practices. Able to read; write legibly; speak in English with professional quality; use computer, printer, and software programs necessary to the position (e.g., Word, Excel, Outlook, PowerPoint). Operate/troubleshoot basic office equipment required for the position; Able to relate and communicate positively, effectively, and professionally with others; work calmly and respond courteously when under pressure; collaborate and accept direction. Able to communicate effectively in English in person, in writing, and on the telephone; think critically; manage multiple assignments effectively; organize and prioritize workload; work well under pressure; problem solve; recall information with accuracy; pay close attention to detail; work independently with minimal supervision. Able to distinguish colors as necessary; hear sufficiently for general conversation in person and on the telephone, and identify and distinguish various sounds associated with the workplace; see adequately to read computer screens, and written documents necessary to the position.
Licensures and Certifications: None
About Us Our mission is to continue the teaching and healing ministry of Jesus Christ. Our core values are compassion, excellence, humility, integrity, justice, teamwork and wholeness.
About the Team Loma Linda University Health is a Seventh-day Adventist, faith and values based Christian institution. Candidates must understand and embrace the mission, purpose, and identity of Loma Linda and its affiliated entities.
We are an equal opportunity employer committed to the principles of diversity. We provide equal opportunities in all aspects of the employment process to every individual, regardless of gender, race, color, age, national origin, ancestry, physical or mental disability, marital or veteran status, genetic information or any other characteristic protected by law. In addition, we will provide reasonable accommodations for otherwise qualified individuals requesting an accommodation due to a disability. If you need accommodation assistance with accessing our job listings or completing an application, or during any other phase of employment with us, please contact Human Resources Management at (909) 651-4001.
Loma Linda University Shared Services is a religiously-qualified Equal Opportunity Employer under Title VII of Civil Rights Act of 1964. No question on this application is asked for the purpose of unlawfully limiting or excluding any applicant's consideration for employment because of race, color, religion, gender, age, national origin, disability, genetic information, or any other status protected by applicable law. If you need a reasonable accommodation in the hiring process, please notify Human Resource Management.
We appreciate your interest in Loma Linda and wish you success in your job search!
Job Tags
Full time, Work at office, Day shift